Executive MBA New Year Event 2026: Strategy in a GenAI World
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The New Year’s cake-cutting event of the Executive MBA at the Athens University of Economics and Business took place with great success and strong participation on Tuesday, February 17, 2026.
Around 200 members of the community—including students, alumni, faculty, members of the External Advisory Board, and representatives of the University’s leadership—attended the event, confirming the program’s strong spirit, unity, and shared vision.
The keynote speaker was Professor Michalis Iakovidis, who spoke on the topic: “Living in a World Disrupted by GenAI: Rethink your Strategy.”
In a world that is rapidly changing due to Artificial Intelligence, the discussion went beyond the obvious. A key question raised was whether we are experiencing an AI asset bubble and, if so, who will be the real beneficiaries.
The value of GenAI does not lie only in reducing costs or the number of employees, but in the core of the business itself. The critical question is not “what the technology can do,” but how it reshapes the value proposition and strategic assets (data, knowledge, and customer access).
Organizations now face a strategic choice: optimize existing processes or completely redesign them with AI at the center. There was also strong interest in whether GenAI complements or replaces professional roles (for example, in the legal sector), and how this changes the basis of competitive advantage.
The main takeaway is that technology alone does not create strategic value. Value is created when capabilities, assets, and organizational models are transformed.
We would like to warmly thank everyone who participated in this meaningful discussion about the future of strategy in a GenAI-driven world.
The strong attendance highlighted the vibrant and continuously evolving nature of the Executive MBA as a community of leadership and strategic thinking. We sincerely thank you all for your dynamic presence and active participation in the New Year’s event.