Nowadays, digital technologies serve additional purposes than to increase operational efficiency and management productivity. They further support the business transformation, through extensive, redesigned business processes, such as total customer/citizen service throughout their life cycle and regardless the channel. They also support the development of new services and business models, which either redefine the value chain of specific industries or create new business sectors.
The purpose of this book is to analyze the digital environment and explore the digital changes emerging from technological developments, from the new needs of citizens and business strategies in the context of the digital economy, giving special emphasis on the Greek examples. The chapters are divided into four parts:
The first part deals with the digital transformation in terms of service, operating processes and business models. It analyzes the digital innovations, the new digital business models, the prerequisite of corporate culture in digital organizations, the new sector transformations such as digital platforms, the new processes such as customer service and the transformation capabilities offered by digital technologies such as big data, internet of things etc
In the second part we discuss the link of digital technologies with business strategies and developments at the sectoral level. Specifically, we analyze how digital technologies affect the structure and future of important sectors of the economy, such as industry, retail, banking, transportation, logistics, and small companies.
The third part refers to the necessary policies that need to be implemented for the proper functioning and sustainability of the emerging digital environment. The development opportunities are analyzed, but also the risk of the digital revolution, the organized strategic framework for digital Greece, the important parameters of e-government, the required digital skills, the development of e-commerce, the protection of privacy and the exploitation of IT research projects.
The fourth part deals with digital technologies and systems that support the digital future, such as ERP systems, digital marketing systems, business analytics, data mining techniques, the Internet of Things, Artificial Intelligence and gaming systems.
The book is published in the context of the completion of 25 years of operation of the Laboratory of Electronic Commerce and Electronic Business (ELTRUN) of the Athens University of Economics and Business. The authors are researchers, academics, executives and entrepreneurs who have worked or collaborated with ELTRUN over the past 25 years on various research / development projects and / or initiatives related to a sustainable digital future.